Though long considered the minority market, women are, in fact, the majority, as represented by the following statistics:

• Women account for $7 trillion in consumer and business spending
• They control more than $13 trillion in personal wealth
• Women comprise 51.4 percent of the U.S. population, and make or influence 85 percent of all purchasing decisions
• Women are starting their own businesses at twice the rate of men
• Women control 60 percent of all the wealth in the U.S.
• Women make 80 percent of healthcare decisions and 68 percent of new car purchase decisions
• Women are expected to control more than $22 trillion by 2010
• In 31 percent of the marriages where women work, women now out-earn their husbands
• One out of every 11 American women owns a business (U.S. Dept. of Labor)
• 2007 college enrollment is expected to be 57 percent female (U.S. Dept. of Education)
• Women purchase over 50 percent of traditional male products, including automobiles, home improvement products and consumer electronics