It’s a fact that women drive much of the spending in our country today. Women purchase or influence the purchase of 85 percent of all consumer goods, including traditional male sectors such as stocks, computers and automobiles. Yet many companies and brands continue to view women as a single target group. They couldn’t be more wrong.

Women are more accurately defined by their occupations, interests and life stages than by their actual age. To attract and reach women clients, marketers need to understand the issues and concerns that women care about, and continue talking and listening to women as they move through their ever-evolving roles and responsibilities.

“Women are more accurately defined by their occupations, interests and life stages than by their actual age.”

Girlpower* is a public relations and marketing consultancy that is committed to designing marketing and communications programs that help our clients reach women effectively – and in ways that allow women to respond to those messages created specifically for them.