We're women and we get it
Girlpower Marketing is a public relations and marketing consultancy that is committed to creating exceptional communications programs that help our clients understand and address the authentic needs, opinions, and wisdom of women in a way that helps them deepen their relationships with this key consumer. In short, we help clients effectively speak to women.
It's a fact that women drive most of the spending in our country today. Women purchase or influence the purchase of 85 percent of all consumer goods, including traditional male sectors such as stocks, computers and automobiles. Yet many companies and brands continue to view women as a single target group. They couldn't be more wrong.
“Women are more accurately defined by their occupations, interests and life stages than by their actual age.”
Women are more accurately defined by their occupations, interests and life stages than by their actual age. To attract and reach women clients, marketers need to understand the issues that women care about. And then a marketer must listen, and continue listening. After all, the most effective communicators out there truly know how to do just that: listen.