4. Don’t ignore the time women spend online and influencing their networks.
Women are the majority of Web users, spending a tremendous amount of time online visiting company Web sites, posting to discussion boards, reading blogs and listening to podcasts. Marketers have the opportunity to engage them online in a very interactive way, and then carry that relationship offline. In addition, most women study, filter and interpret the marketing messages they are exposed to in order to share them with their own personal networks and spheres of influence.

5. Don’t underestimate the power of the women’s boomer market.
Coast to coast, marketers are waking to the sheer numbers of this market segment, and the purchasing power that lies therein. These women think, live and behave in a manner different than the generation before them, and they are reinventing and rediscovering life on their own terms. Boomer women want it all – style, adventure, security and respect.

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