GIRLPOWER LITE

For small businesses that know they need PR, but don't have the budget for an ongoing program, we've created Girlpower Lite, a BIG solution for small budgets. This includes:

  • Initial audit of your brand, objectives and assets
  • Creation of a set of tools to you get started:
    • Messaging platform
    • Press materials including company fact sheet, backgrounder, bio, announcement release
    • Media list with both traditional and online targets
    • 2-3 story ideas with guidelines for pitching the media
    • List of bloggers and websites that cover your industry, along with a strategy for enhancing your public profile
  • Set-up of basic social media platforms (Facebook, Twitter, LinkedIn) along with guidelines for managing social media outreach
  • Internal training on communicating with reporters and influencers, writing a release, and managing social media outreach

A la carte options:

  • Ongoing consultation and troubleshooting
  • Strategic Planning
  • Writing Services
  • Social Media Program Development
  • Media Training
  • Blog Design & Set-up
  • Marketing to Women Counsel