Girlpower Services

OUR SERVICES

What draws women to products and keeps them loyal for decades? At Girlpower Marketing we understand how women are wired – we know that they like to share their wisdom and experiences with family and friends. They are the gate-keeper to the family, as well as the chief procurement officer, financial officer, primary caregiver, and travel director.

With a select, specialized team of public relations and marketing professionals from various disciplines, Girlpower Marketing creates effective public relations and marketing communications programs that connect women to brands in revolutionary and emotional ways. Our services include:

Strategic Support

  • Brand Positioning/Revitalization
  • Product Launches
  • Sponsorships / Strategic Alliances
  • Promotions and Event Marketing
  • Marketing-to-Women Counsel
  • Web Site Audit, Strategy and Content Development
  • Influencer Seeding Programs
  • Marketing Collateral
  • Word-of-Mouth Programs
  • Consumer Research
    – Surveys
    – Focus Groups
    – In-Home Chat Sessions

Special Events

  • Event Coordination
  • Trade Shows
  • Speaker Identification & Training
  • Speeches & Presentations

Media Outreach

  • Deskside Briefings
  • Traditional & Online Media Relations
  • Media Tours / Media Training
  • Writing Services
  • Speaker’s Bureau
  • Product Review Programs
  • Satellite Media Tours
  • Video/Audio News Releases
  • B-roll Production