LINDA LANDERS, FOUNDER & CEO
Linda Landers is a recognized thought-leader in the marketing to women space, having spent 20 years creating brand-building campaigns that resonate with female consumers. But it's not just the career that has provided her with the wealth of experience she brings to each project. She understands the woman-mom-wife-career thing - it's who she is and what she lives each day. Ask Linda and she'll tell you it's equal parts marketing, motherhood and mayhem.
Linda and her team have launched new products, sustained heritage products and resurrected older products for such brands as Procter & Gamble (Ivory, Pampers, Old Spice), Seneca Farms, Heritage Foods, 8th Continent Soymilk, Hilton Hotels, United Airlines, BabyFirstTV, American Suzuki Motor Corporation, Four Seasons Hotels & Resorts, University of Phoenix and Kashi.
As a baby boomer, mother and working professional, Linda understands that one size doesn't fit all when marketing to women, and works with clients to create programs that utilize both traditional and social media communications strategies based on sound research and positioning. She leads a dynamic team who bring their passions to each client's campaign every day.
Linda is the recipient of numerous national industry awards, and a frequent speaker on the topic of marketing to women. When she's not hard at work for her clients, she can be found at the ice rink as chief groupie to her hockey-playing son, or juggling one of her many roles as mom-wife-chef-speaker-taxi service, or maybe, on a rainy Tuesday when the planets align just right, she can be found curled up with a favorite book.