LINDA LANDERS, FOUNDER & CEO

Linda Landers is a recognized thought-leader in the marketing to women space, having spent nearly 20 years creating brand-building campaigns that resonate with female consumers. She has become an expert on what women - Moms, Baby Boomers, Gen Xers, Millennials - are doing, thinking and buying. She went from team leader to female business owner in 2006 when she founded Girlpower Marketing, a communications consultancy specializing in helping clients tap the $7 trillion women's market.

Prior to launching Girlpower, Linda was a Managing Partner with PainePR, where she chaired the women's marketing practice and developed highly strategic and award-winning programs for a variety of consumer products and services. She has launched new products, sustained heritage products and resurrected older products for such brands as Procter & Gamble (Ivory Soap, Pampers, Metamucil, Fibersure, Old Spice), Heritage Foods, Hoover, Hilton Hotels, United Airlines, Karen Neuburger, BabyFirstTV, American Suzuki Motor Corporation, Four Seasons Hotels & Resorts and Kashi.

As a baby boomer, mother and working professional, Linda understands that "one size doesn't fit all" when marketing to women, and works with clients to create programs that utilize both traditional and social media communications strategies, based on sound research and positioning. She leads a dynamic team of women who bring their own passions to each client's campaign. Linda is the recipient of numerous national industry awards, and is a frequent speaker on the topic of marketing to women.