BOOMER WOMEN – THE ULTIMATE CONSUMERS

Women comprise the majority of the 80 million Boomers now working their way through society and the consumer marketplace. They have established careers and money to spend on themselves, as well as the ability to influence the majority of their households’ purchasing decisions.
Disposable incomes are highest among women aged 45-54.
In the next decade, women will control two-thirds of the of the consumer wealth in the U.S.
Eight out of ten Boomers say they do not intend to retire, with an estimated 52 percent growth of women 55+ in the U.S. workforce by 2010.
Not only will Boomer women continue to earn income by working, they’ll also manage inheritance windfalls from their parents as well as their husbands, who they will outlive by 6-9 years on average.
Even in traditionally male-dominated categories, women are responsible for more than half of the purchase decisions. Women make 80 percent of home improvement decisions, buy 65 percent of all new vehicles, and spend more than $55 billion dollars on consumer electronics.
The 6.7 million companies owned by women account for 30 percent of all U.S. small business, skewing heavily towards women 35-54.