Boomer Women: The Invisible Goldmine
In recognizing the power of the female consumer, marketers have almost exclusively targeted one particular subset: moms. But by doing so, they're missing the richest market of today and the foreseeable future: Boomer women. Boomer women control more than half of the nation's discretionary income and three-fourths of the country's financial wealth. So why do marketers continue to ignore them?
In this white paper you'll learn:
- What makes these power consumers matter
- Why they're ignored by the C-Suite
- How to reach these big spenders
- Tips for connecting with them
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