White Paper

Boomer Women: The Invisible Goldmine

In recognizing the power of the female consumer, marketers have almost exclusively targeted one particular subset: moms. But by doing so, they're missing the richest market of today and the foreseeable future: Boomer women. Boomer women control more than half of the nation's discretionary income and three-fourths of the country's financial wealth. So why do marketers continue to ignore them?

In this white paper you'll learn:

  • What makes these power consumers matter
  • Why they're ignored by the C-Suite
  • How to reach these big spenders
  • Tips for connecting with them

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