WHY IT MATTERS

In this technology-driven, media saturated world, insight, relevance and voice are the most critical aspects of successful marketing to women. At Girlpower Marketing, we pinpoint the best message and vehicle to engage women, and create messages in a voice that rings true.

85 percent of consumer purchases are made by women; yet 91 percent of women feel marketers don't understand them

Do the math. Women are exposed to over 5,000 marketing messages a day, but only a scant few catch her eye. She's not attracted to over-sexed images, isn't interested in outdated characterizations, and is rarely impressed by what marketers consider aspirational. She's not exasperated or indignant. She's just indifferent.

Women - What's the Difference

• A woman uses three times as many words as men on a daily basis and more of her brain is activated during conversations.
• A woman requires less information to see the big pictures. She understands verbal and nonverbal cues and has a great ability to see nuances and implications.
• A woman's hormonal stress response lingers longer than a man's, and so negative stimulus affects her more acutely than men. Yes, she can hold a grudge.

The mission of Girlpower Marketing is to spark conversation about brands among women. That begins with empathy. We've studied what women really think. What's they're passionate about. What they need and how to help them achieve it. And we've listened.