WHY IT MATTERS
In this technology-driven, media saturated world, insight, relevance and voice are the most critical aspects of successful marketing to women. At Girlpower Marketing, we pinpoint the best message and vehicle to engage women, and create messages in a voice that rings true.
"85 percent of consumer purchases are made by women; yet 91 percent of women feel marketers don't understand them"
Do the math. Women are exposed to over 5,000 marketing messages a day, but only a scant few catch her eye. She's not attracted to over-sexed images, isn't interested in outdated characterizations, and is rarely impressed by what marketers consider aspirational. She's not exasperated or indignant. She's just indifferent.
The mission of Girlpower Marketing is to spark conversation about brands among women. That begins with empathy. We've studied what women really think. What they're passionate about. What they need and how to help them achieve it. And we've listened.